What it actually is
- One script tag, on your site. It goes anywhere you can paste a line of HTML — WordPress, Squarespace, Wix, Webflow, or a site somebody hand-built for you years ago. No plugin, no rebuild, no moving your site anywhere.
- Calibrated to this valley, not to a national average. The ranges come out of the same audited fact packets behind our published guides: local labor, local permit fees, local material pricing, each figure dated and tied to the page it came from. That calibration is the part the national vendors charge a setup fee to do, and it is already done here.
- It prints a range, never a bid. The homeowner sees a range and the factors that move a job inside it, labeled as an estimate. Your quote is still the number that binds — the widget is not allowed to write a price you have to honor, and it says so on screen.
- The request lands with you. They put in the details, see the range, then ask for a real quote. That request goes to your inbox or your CRM. We are not standing in the middle of it.
- It looks like your site. Your colors, your logo, your trade's language. Not a third-party box bolted onto the page.
Why a number on the page beats a contact form
A contact form asks a homeowner to hand over their phone number in exchange for a number they cannot see yet. An estimator reverses that trade: range first, ask second. Our guides exist at all because people search the price long before they search the company — that is the whole reason a cost page ranks, and it is the same instinct that makes someone use an estimator on your site instead of closing the tab.
- It answers at eleven at night on a Sunday, which is when a lot of people finally sit down and look at the roof.
- It filters before you drive. Someone who walks away at the published range was not going to sign at the door either — you just found out for free.
- It sets the expectation before you are standing on a ladder having the money conversation cold.
- Every session tells you what people in your service area are actually asking to price, whether or not they submit anything.
What we are not going to do is quote you a conversion-rate lift. We do not have that number for your site, nobody honestly does before it runs, and an invented one would be worth less to you than nothing. So look at the thing working instead.
Open the live demo — the real embed, running our Treasure Valley calibration on a plain page, with nothing to install. It is the same code your site would load.
What the vertical vendors charge for this
| Vendor | Their published price | What it is |
|---|---|---|
| Roofle RoofQuote PRO | $350/mo, plus a setup fee | Instant roof-quote widget with satellite measurements and financing, one market per plan. |
| HD Instant Roof Quote | $149/mo, no setup fee | The budget version of the same idea, sold as a cheaper alternative to Roofle. |
| Instant Roofer | $199/mo per office | Calculator embed bundled with a CRM and AI roof measurements; also sells its own leads. |
Competitors' own published prices, read off each vendor's pricing page in August 2026. Ours is not on that table on purpose: it is quoted per customer, in writing, before anything bills.
Those are national products sold to any roofer in any market, which is why the calibration is either generic or billed as a setup fee. We sell one thing to one valley: no setup fee, the local numbers already loaded, and a rate we put in writing before you agree to anything. If you are among the first few in your trade, say so — ask for the founding rate.
What we don't do
- We don't resell leads out of your widget. A request that comes through your embed is yours. It does not enter our lead pool, it is not sold to the contractor down the road, and it is never sold back to you. If we ever want to buy volume from you, that is a separate conversation you can say no to.
- No setup fee. The calibration work is already done for this market. Charging you again for it would just be a fee with a story attached.
- No lock-in. Month to month, cancel by email, and the requests that already came in stay yours. No annual minimum, no volume commitment, nothing that needs a lawyer to leave.
- No editorial trade. Licensing a widget buys no listing, ranking, or verdict in our guides — the same wall that applies to advertisers. Read the editorial policy.
- No fake precision. If your trade has no audited local range yet, we say so instead of shipping a widget that guesses at your prices.
Who runs this: the same shop that publishes the Treasure Valley cost guides — Quest Collective LLC, Meridian, Idaho.